ABOUT US

Piagui Group is a Mexican company known for the marketing, operation and manufacturing of various footwear and fashion accessories licensed brands.

With 27 years of experience in the market and more than 545 retail stores, we have the privilege to remain as leaders in fashion footwear and accessories to our channels, wholesale and retail.

Our main operations:

  • Import and nationwide distribution of footwear, bags and accessories of international brands (Nine West, Enzo Angiolini, Anne Klein, Camper, Camper Kids, Easy Spirit and Nine West Kids).
  • Manufacturing and Distribution at national level of Westies and Nine West Kids brands, under Nine West Group license ( NWG ).
  • 483 retail stores in the most important stores like: Liverpool, Palacio de Hierro, Sears and Sandborns, with 21% of market in women's footwear category.
  • 62 retail stores that offer international brands such as Nine West, Camper and Via Republica, among others.
  • We are one of the most stronger suppliers of restocked in Mexico.
  • since 2012, we have Camper online store.
  • since 2009, we are the first e-botique in Mexico with Nine West.
  • Nine years building market intelligence with insights of consumer behavior.
  • We have last generation systems (SAP ECC 6.0 ).
Our Mission:

“We create and provide fashion, elegance and comfort through prestigious and valuable products”.

Our vision is composed by three business lines:
  • Maintain a steady growth by optimizing our performance.
  • Sustain the development and growth of our staff and the customer satisfaction.
  • Achieve the leadership in the marketing of world-class brands.

VALUES
  • Regarding our Clients
  • We do not do our clients the favor of serving them. They favor us with the opportunity to serve them, hoping that we consistently exceed their expectations.
  • Regarding our Company
  • Our Company always seeks improvement: more sales, higher income, better quality and the best service to our clients
    Our team must respond to this expectation with integrity, effectiveness and constant improvement.
  • Regarding our Suppliers
  • We seek to build business relationships based on continuous improvement so that our expectations can be achieved.
Our history began in 1892 when Manuel Aguilar Figueroa arrived from Sayula, Jalisco to Guadalajara accompanied by his parents who had a saddlery business. As the time went by he started to manufacture footwear along with his brothers Ricardo and José, business that prospered thanks to their vision and effort, making this company one of the principal exporters of the traditional Mexican shoe known as “Huarache”.

In 1976 at the age of 38, Mrs. María de la Luz (Mary) widowed with seven children. She came to her father asking him to teach her and her children the business and art of shoes manufacture.

In 1977 we started taking advantage of the clients and export relationships that our grandfather had developed.

Between 1984 and 1990 we started producing the sailor moccasin “Top Sailer By Piagui” becoming an emblem for the history of Piagui Group.

In 1991 we added 4 new operations:

  • Opening of our first retail store.
  • Footwear exports to U.S. large chain stores with licensed brands.We became export agents for big American companies as Importing Co. Bennet and Maine Woods Inc.
  • Manufacture and selling of three collections (men,women and children) of footwear. under our own licensed brand.
  • Diversification of footwear exports to countries like Germany, Belgium, Italy, Norway, Japan and Greece.


By the end of 1994 the company had doubled its operations.

In 2002 our group expands its operations as part of the Nine West Group within the Spanish territory, including the opening of retail stores and the distribution of its collections.

In 2010 our commercial offer grows with the introduction of the brand Nina, in order to offer a wider product portfolio to our diverse markets.

Our employees’ passion, integrity and youth have always given us the strength and commitment to seek new opportunities for our company.